the sportsman wins the bid for the DFL worldwide “betting rights” package

the sportsman media group has won the bid in an auction for the global betting rights to all the online and mobile platforms, as well as in betting shops, for live broadcasts of matches in the Bundesliga and the 2nd Bundesliga seasons 2015/16 and 2016/17 from DFL Sports Enterprises. The company was successful in a strong international field of bidders. The rights are valid worldwide, with the exception of the D-A-CH countries, Italy and some small European countries.

the sportsman media group has been a pioneer in live broadcasting of games on online sports betting platforms since 2005, developing the rights in conjunction with the sports betting service bwin. It has utilised the rights of the DFL German Football League in this area since the 2006/07 season.

Thomas Krohne, CEO of the sportsman media group, commented, “We are very pleased with this rights settlement to be able to continue developing our good cooperation with the DFL German Football League. We are also delighted to have acquired significantly extended territorial rights with this package.”

the sportsman media group is a leading provider of integrated live streaming solutions, covering the whole value chain in this field from rights acquisition and production to technical implementation. The company serves more than 40 international betting customers in online, mobile, and retail sectors and provides them with a wide-ranging portfolio including football, volleyball, beach volleyball, basketball, table tennis, badminton, handball, ice hockey, tennis and other sports. the sportsman provides betting enthusiasts with more than 22,000 live events per year, offering them comprehensive reporting and analysis tools in addition to its global production and distribution logistics. As well as its live images, the sportsman provides its customers with complementary data services (live scores) for selected events.