Successful complete relaunch at

Innovative technological features set new standards for video platforms

  • “Picture-in-picture” function provides for simultaneous display of up to four live streams on one video player
  • “My Feed” allows for design of individual pages with personal favourites and watch list
  • Responsive website design and push application for information on new content offerings


Vienna, 18 January 2016 – The leading European sports streaming platform with over 7.000 live events per year, a company belonging to the sportsman media holding, is launching a completely restructured offering. Following a beta phase over the past thirty days, the new website can be accessed as of now at

Key elements of the new offering include a new design, numerous innovative player features, improved quality of video distribution and new functions to enhance user individualisation.

The absolute highlight of its new internet presence is the new video player, which has been entirely readapted. Thanks to the so-called “Picture-in-Picture” function, users can conduct their own live conference, while at the same time watching four different live streams on one video player. In the course of developing the player, not only the video distribution, but also the streaming quality has been optimised even further. LAOLA1´s Premium Users also have an added possibility to choose among several live streaming alternatives and ensure the best possible distribution quality at their particular location.

The personalised “My Feed” facility follows the “build your own website” principle. Users can put together their own page by adding the leagues and/or teams they wish to follow to their “My Feed”.

Under “My Feed”, there is also a possibility to compile a personal video watch list. Videos gathered on this individual playlist can easily be accessed at a later stage (e.g. at home in the evening via the SmartTV app).

Moreover, exploratory navigation is also offered via “What’s Hot“. Here users can find content recommended by the editorial team, the most-viewed videos, the latest social media postings from the world of sport, polls, news and much more, all compactly bundled.

In addition, the mobile version of the website has also been adapted for use on mobile appliances. The new pages are responsive and therefore optimally displayed on all devices. The native apps (iOS and Android) have of course also been completely redesigned. In the case of mobile apps, users have the option of receiving push notifications when live streaming of their favourite team begins or a new video of a preferred league becomes available. As of now, these new apps can be downloaded from the relevant app stores.