Reach, revenue, challenges
The international sports rights market has drastically developed within recent years. License fees for sports rights are reaching new heights and new media channels such as internet and mobile are increasing in importance, as are the standards of TV coverage in the form of HD and 3D. These changes have created the need for modern marketing agencies which take on new challenges in the global trade of media rights.
We currently market a large number of world renowned media rights in the area of sports. Our global network allows us to effectively and successfully distribute our portfolio of top quality sporting events and tournaments across all media channels (TV, Internet and Mobile). In addition, we use our expertise in the field to support and advice federations, clubs, organizations and individuals on how to optimize the marketing of their media rights.
Our target is to continually maximize the reach and to raise the awareness of sponsors in order to increase the complete value of the product. In addition to a fully functioning media rights marketing department, we also deal with production issues as well as the complete international signal coordination and distribution for our products and customers.
We are proud to have the following partners and projects in our portfolio:
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DFL/ German Bundesliga
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La Liga / Spanish Primera Division
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ÖFBL / Austrian Bundesliga
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CEV / Volleyball Champions League
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EHF Marketing / EHF Handball Champions League
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HBL / German Handball Bundesliga
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EBEL / Austrian Ice Hockey League
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ÖEHV / Austrian Ice Hockey Federation
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Dubai Sports Channel
Also see Sports Marketing
