sales teams for the sports betting

the sportsman media group is strengthening its sales teams for sports betting streaming rights and services in Munich and London with two new employees experienced in the industry: In Munich, US-born Jessica Marrufo (36) has assumed the newly created role of Director of Content Distribution and is responsible for the international sales of the sportsman in the retail sports betting business. She will be reporting to Stefan Debus, member of the Executive Board (Vice President Strategy & Expansions) of the sportsman and head of the company’s entire international sports betting business. In the sportsman’s London office, Englishman Dominic Atkinson (40) has joined the commercial  team as a long term Senior Consultant. He will be responsible for sales in the online and mobile sectors and helping the company in its strategy to diversify into other content areas. The team is headed by Daniel Fenner, Managing Director UK.

Stefan Debus, Vice President Strategy & Expansions: “With Jessica Marrufo and Dominic Atkinson we have strengthened the team with two employees who have broad experience and knowledge of the sports betting market. The expansion of our team responds to the growing importance to the business of streaming rights and services for sports betting companies, as well as our growing rights portfolio.”

Jessica Marrufo has extensive experience, particularly in the retail betting business, most recently as Managing Director of Wettenleip GmbH, a Betbull Group company and licensed provider of sports betting services in Germany. Before that, she worked a total of three years at O.S.T. GmbH in sales and human resources, as well as in the shop management team. Jessica Marrufo’s career path further included Pen Internet Café Dienstleistungs GmbH and Penalty Sportentertainment GmbH.

Dominic Atkinson joins the sportsman UK from the British sports betting company Tailorbet. As Commercial Director his responsibilities included managing the company’s international expansion strategy. His previous responsibilities included the sale of streaming and data material in the sports betting market as Head of Business in Satellite Information Services (SIS). Prior to that he held various positions at the Press Association and Press Association Sports, most recently as Head of Commercial Sports Betting.

the sportsman media group is a leading provider of integrated live streaming solutions, covering the whole value chain in this field from rights acquisition and production to technical implementation. The company serves more than 40 international betting customers in online, mobile and retail sectors and offers them a wide-ranging portfolio in many sports. the sportsman provides betting enthusiasts with more than 22,000 live events per year, offering them comprehensive reporting and analysis tools in addition to its global production and distribution logistics.