Media rights

As part of the activities of its media rights marketing division, the sportsman markets the media usage rights of its customers – both licensors (clubs, leagues, associations, event organisers) and licensees (media companies, telecommunications companies and digital platform operators) – therefore making a significant contribution to the value creation.

In this context, the sportsman occurs not only as an intermediary but also a refiner and supplier of content that is ready for broadcasting.

the sportsman’s core competency – its in-depth understanding of the individual forms of sports and digital media – allows the company to offer its customers an extensive range of services, from assessing potential to fully realising the marketing potential of their contents.


Deutsche Bundesliga

La Liga

Österreichische Bundesliga

DKB Handball Bundesliga

World Rally Championship

Confédération Européenne de Volleyball

Champions Hockey League

Deutsche Eishockey Liga

Erste Bank Eishockey Liga

EHF Champions League

Öst. Eishockey Verband


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Lutz Tigges
Senior Director Media Acquisitions

the sportsman media group
Mauerkircherstraße 1a, 81679 Munich, Germany
0049 89 20 000 38 0