Under the umbrella of “the sportsman media holding” with its subsidiaries and shareholdings, the group has occupied through digital products and services the entire value chain of the digital marketing of media rights since 15 years.
The activities range from organizing over marketing and production of events to digital refinement and broadcasting, and therefore include the implementation of value creation models on both its own and client platforms.
This means that the sportsman stands for emotional digital sports experiences – live, any time, everywhere – allowing the sportsman to offer its customers access to digital consumers. It also offers all sports fans the opportunity to experience content directly via their own digital platforms, such as LAOLA1.tv. The corporate group’s products and services encompass the following business divisions: media rights and sports marketing, digital platforms, production and services and services for sports betting providers.
Since 2001, the sportsman has also proven itself an innovative group time and again through its visionary ideas, for example acting as a pioneer in live streaming of sports events and creating live streaming content for sports betting services. Under the leadership of its founding partners, Thomas Krohne and Karl Wiesender, the corporate group brings together an expert team of athletes, media professionals, engineers, journalists, lawyers and business-people. In Vienna, Munich and other national and international locationsmore than 400 qualified employees guarantee quality of service and product expertise at the highest level.
They ensure that their customers can rely completely on the quality and exclusivity of the rights portfolio (including Bundesliga and La Liga), the services and powerful systems and technical infrastructure offered by the sportsman.
The group’s long-standing relationships to rights holders and brands all over the world form the basis for its further international growth. To this end, it is also pursuing new organisational strategies, e.g. through joint ventures with companies such as Red Bull or Imagina.