“the sportsman” stands for emotional digital sporting experiences – live, at any time and everywhere.

Under the umbrella of “the sportsman media holding” with its subsidiaries and shareholdings, the group has occupied through digital products and services the entire value chain of the digital marketing of media rights since 2001.


Over 120 Leagues and Challenges


Developing opportunities together.
Opportunities for everyone.
Opportunities for sport.



Over the course of its history, the sportsman media holding has developed an extensive expertise in the field of sport and digital media, from which various clubs, associations and end customers now benefit.

The group concentrates this expertise in 4 companies.


Together with its innovative partners, the sportsman excites millions of sport fans with over 25,000 live events per year.



  • 2001: Founded in April 2001

  • 2001: The first steps online. The sports platform is launched.

  • 2002: The first web projects are kicked off.

  • 2003: The first near-live videos on mobile devices in Europe.

  • 2004: Rights agency "the sportsman media group" is launched.

  • 2005: Worldwide marketing of the German Soccer League (Deutsche Fußball Bundesliga).

  • 2006: a new branch is launched: "the sportsman" develops LIVE streaming for betting in collaboration with

  • 2006: Parent company "the sportsman media holding" is founded.

  • 2006: Video production firm "unas media productions" is founded.

  • 2007: Launch of the video platform

  • 2007: Marketing projects expanded. Worldwide marketing and distribution of all media rights for the Volleyball European Champions League.

  • 2008: Rebranding of Austria's leading sports portal. becomes

  • 2009: Sponsor management is extended.

  • 2009: Marketing of high-end matches. Full marketing of all German relegation matches until 2014.

  • 2009: Media marketing of Spanish "La Liga".

  • 2010: Expansion of "the sportsman media group" with office opening in London.

  • 2010: Production of apps for well-known partners.

  • 2010: Marketing of all Erste Bank Ice Hockey League matches.

  • 2011: Extension of sports betting rights.

  • 2011: Relaunch of & mobile app launch of Austria’s largest sports portal.

  • 2012: Media marketing of all German Ice Hockey League matches.

  • 2012: Opening of Bremen's largest sports and fitness centre, "Werder Sports".

  • 2013: Relaunch of, launch of the mobile app and kick-off of a paid content strategy (LAOLA1 Premium).

  • 2013: Production of the Schalke 04 website.

  • 2013: Founding of WRC Promoter GmbH.

  • 2014: International marketing of the German Soccer League (Deutsche Fußball Bundesliga).

  • 2015: Expansion of product portfolio and LIVE streaming on Smart TVs.

4 Locations worldwide